It's in the title. Also, what about that moment made you fall in love with Bleach? Was it the music? Was it the characters involved? The atmosphere? For me, in episode 17, I was hooked when Ichigo first truly released his reiatsu against Renji and had him up against the ropes. The music, lighting, atmosphere, and Byakuya's passiveness/apathy all instantly made me a Bleachtard.