I don't know if this topic was posted before.. So, why is it called bleach? Personally, I think the title refers to the "bleaching" of Hollows. You know, "bleaching" their souls so they are cleansed of their sins as Hollows so they can enter Soul Society. But that's a wild guess.. Or maybe, the world seems 'bleached' whenever Ichigo is in Death God mode.. Or maybe because he refuses to "bleach" or dye his hair form orange to black.. What do you think..?